beOnd Appoints AVIAREPS as Strategic Commercial Partner in Europe

Dubai, UAE – 30 July 2026 – beOnd, the world's first premium leisure airline, today announces the appointment of AVIAREPS as beOnd's commercial arm in Europe, connecting its expanding network with the travel trade and customers in the region.

This expanded agreement builds on a successful partnership established in 2024, when AVIAREPS was appointed as beOnd's General Sales Agent (GSA) in Germany and Switzerland.

As part of beOnd's continued growth, AVIAREPS will now support the airline's broader commercial strategy throughout Europe, providing sales representation and market expertise across the continent and deepening beOnd's relationships with travel trade.

The appointment comes as beOnd enters its next phase of expansion and reinforces its commitment to connecting Europe with premium leisure destinations. The airline recently announced the launch of its new all-premium winter services connecting London, Paris, Moscow, Munich, Milan and Zurich with The Red Sea, as well as the addition of London, Paris and Moscow to its Maldives network alongside increased frequencies from Zurich and Munich.

"Our partnership with AVIAREPS has consistently delivered strong results in Germany and Switzerland, giving us the confidence to expand our relationship at a pivotal moment in our growth," said Dhaz Hunjan, Chief Commercial Officer of beOnd. "As we broaden our network and introduce exciting new destinations, having an experienced commercial partner with deep local market expertise and shared ambition for long-term growth allows us to accelerate our expansion across the region. We look forward to building on that momentum together."

"Since the beginning of our partnership, we have seen tremendous enthusiasm for beOnd's unique premium leisure proposition within the European travel trade," said Marcelo Kaiser, Chief Operating Officer Aviation at AVIAREPS. "We are grateful for the confidence beOnd has placed in our teams, and look forward to supporting the airline's continued expansion – increasing its visibility across key markets in Europe, and helping bring even more travellers to some of the world's most exciting destinations through its growing network."

The strengthened partnership underscores beOnd's long-term commitment to the European market and supports the airline's strategy of connecting discerning travellers with exceptional leisure destinations through an all-premium travel experience.

About beOnd: beOnd is the world's first premium leisure airline, redefining the travel experience for guests who seek more than simply reaching their destination. Operating a fleet of all-premium Airbus A320-family aircraft, beOnd combines lie-flat comfort, personalised service and thoughtfully designed luxury to create a journey that feels as exceptional as the destination itself. Through scheduled and bespoke travel services spanning more than 80 destinations across 45 countries, beOnd delivers a seamless travel experience where every detail is crafted for comfort, care and effortless sophistication. For more information, visit or follow @flybeond on social media.

About AVIAREPS: AVIAREPS is the world's leading international representation, marketing and communications company for aviation, tourism, hospitality, and food and beverage brands. Founded in Germany in 1994 with the ambition to help clients to step into global markets, the company's global network now expands around the world to six continents. The AVIAREPS service portfolio includes extensive expertise in representation and sales, marketing and communications, business development, IT solutions and financial services. In addition to their well-established General Sales Agent (GSA) services and tourism marketing representation, AVIAREPS provides more than 250 clients with support in digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales, web design and more. For more information on how AVIAREPS influences where and how travelers choose to spend their time and money, please visit .