Media Centre

Stay updated with all of our business news, including the latest press releases and articles

Latest news

Dubai, UAE – 13 August 2026

beOnd Opens Winter 2026/27 for Sale, Backed by Its ‘Promise to Every Journey’

beOnd unveils its Winter 2026/27 season, with every booking including complimentary date changes and travel insurance as standard.

Dubai, UAE – 30 July 2026

beOnd Appoints AVIAREPS as Strategic Commercial Partner in Europe

Expanded partnership forms part of beOnd\'s next phase of growth, supporting its expanding European network and continued commercial development.

Dubai, UAE – 29 July 2026

beOnd Marks Entry into Asia with Appointment of Minar Group as General Sales Agent in India

beOnd, the world\'s first premium leisure airline, announces the appointment of Minar Group as its General Sales Agent (GSA) in India, marking the airline\'s first commercial presence in Asia as it prepares for its entry into one of the world\'s fastest-growing travel markets.

Rome, Italy – 27 July 2026

beOnd Invests US$20 Million to Expand Its Award-Winning Premium Cabin Experience

beOnd, the world\'s first premium leisure airline, announces a USD$20 million investment in its next generation of premium cabins through an agreement with Italian aircraft seating specialist Optimares, covering 256 bespoke lie-flat seats on four incoming Airbus A321 aircraft.

Dubai, 23 July 2026

beOnd Launches Direct Services Connecting Six Major European Destinations to The Red Sea

beOnd, the world's first premium leisure airline, launches direct all-premium services connecting six major European destinations to The Red Sea, further expanding access to one of the world's most exciting emerging leisure destinations.

July 2026

The Air Connectivity Program Signs a Memorandum of Understanding with beOnd to Launch New Routes Connecting Six Major European Destinations with The Red Sea

Under the patronage of His Excellency Eng. Abdulaziz bin Abdullah Al-Duailej, Chairman of the Executive Committee of the Air Connectivity Program, the Air Connectivity Program (ACP) signed a Memorandum of Understanding (MoU) with beOnd, the world's first premium leisure airline, during the Kingdom of Saudi Arabia's participation at the Farnborough International Airshow 2026, held in London from 20 to 24 July 2026.

Muharraq, Bahrain – May 2026

Gulf Air Expands Premium Offering in Strategic Partnership with beOnd

Gulf Air, the national carrier of the Kingdom of Bahrain, and beOnd, the world's first premium leisure airline, announced a strategic partnership to redefine the premium travel experience for passengers flying across both airlines' networks.

MANAMA, BAHRAIN (Feb. 15, 2026)

beOnd and the Kingdom of Bahrain to Establish Premium Airline and Aviation Centre of Excellence

beOnd, the world\'s first premium leisure airline, today announced the signing of a Letter of Intent (LOI) with the Civil Aviation Affairs (CAA) of the Kingdom of Bahrain to explore the establishment of a Bahrain-based Air Operator Certificate (AOC).

RIYADH (Dec. 10, 2025)

beOnd to Launch Airline Based in the Kingdom of Saudi Arabia; Envisions Carrying One Million Luxury Travellers by 2030

beOnd, the world\'s first premium leisure airline, today announced that it has begun the process to launch an airline and receive an Air Operator Certificate (AOC) in the Kingdom of Saudi Arabia, pursuant to the General Authority of Civil Aviation (GACA).

Dubai, UAE – 25 November 2025

beOnd Partners with Ceylinco Insurance to Launch Premium Travel Protection

beOnd Assurance provided as complimentary with every ticket purchased, strengthening the airline\'s premium leisure offering.

Dubai, UAE – 20 November 2025

beOnd and Global Hotel Alliance Partner to Elevate Global Luxury Travel Experience for Their Customers

beOnd, the world\'s first premium leisure airline, and Global Hotel Alliance (GHA), the world\'s largest alliance of independent hotel brands and creator of the award-winning multi-brand loyalty programme GHA DISCOVERY, have announced a new partnership that enhances the luxury travel journey with exclusive benefits for their loyal guests.

MALE, MALDIVES (NOV. 14, 2025)

beOnd Reaffirms its Commitment to the Maldives: Fleet Expansion to 22 Aircraft and 30+ Destinations by 2030

beOnd, the world\'s first premium leisure airline, today announced its long-term commitment to the Maldives outlining plans to grow the fleet to 22 aircraft based in Maldives and more than 30 destinations by the end of the decade, including four new destinations in 2026.

DUBAI (November 13, 2025)

beOnd Launches First-Ever Direct Flights from Europe to Red Sea International Airport

beOnd, the world\'s first premium leisure airline, has become the first airline to launch direct service between Europe and Red Sea International Airport (RSI), operated by daa International.

ANCHORAGE, ALASKA AND DUBAI, UAE (Nov. 12, 2025)

New Pacific Airlines and beOnd Announce "beOnd America" to Bring the World's First Premium Leisure Airline Experience to the U.S.

New Pacific Airlines (NPA) and beOnd, the world\'s first premium leisure airline, today announced the launch of beOnd America, bringing beOnd\'s acclaimed all-business class travel experience to U.S. travelers through New Pacific\'s U.S. operations.

RIYADH, SAUDI ARABIA (Nov. 12, 2025)

beOnd Accelerates Global Expansion with $100M Investment and Multi-Jurisdictional Vision

beOnd, the world\'s first premium leisure airline, today revealed a new multi-AOC strategy and an additional investment round of USD$100M to support its global expansion, announced at TOURISE in Riyadh, the inaugural world travel summit.

London, UK — 6 November 2025 (WTM London)

beOnd Signs Strategic Partnership with Zameera to Redefine Luxury Travel Experiences

beOnd, the world\'s first premium leisure airline, has signed a Memorandum of Understanding (MoU) with Zameera, the next-generation marketplace for curated luxury experiences, to offer seamless access to the world\'s most exclusive activities through beOnd Holidays.