beOnd Signs Strategic Partnership with Zameera to Redefine Luxury Travel Experiences

beOnd, the world's first premium leisure airline, has signed a Memorandum of Understanding (MoU) with Zameera, the next-generation marketplace for curated luxury experiences, to offer seamless access to the world's most exclusive activities and experiences through beOnd Holidays, the airline's premium leisure travel division.

Announced at the World Travel Market (WTM) in London, the partnership will integrate Zameera's technology and curated content into the beOnd Holidays platform, giving travellers seamless access to exceptional activities such as private island dining, superyacht charters, art immersions, and bespoke wellness retreats across beOnd destinations.

"At beOnd, we are continuously expanding what luxury travel means," said Tero Taskila, CEO & Chairman of beOnd. "Through this collaboration with Zameera, we extend our promise of effortless, tailored luxury beyond the flight itself, powered by technology and authentic local expertise, allowing guests to experience every destination in a more personal and meaningful way."

Zameera, founded by a team with deep roots in luxury travel and digital innovation, operates as a curated marketplace connecting high-net-worth travellers to vetted premium suppliers worldwide. With a focus on quality over quantity, Zameera's platform ensures every activity listed meets its strict curation standards, offering travelers access to unique and often private experiences previously available only through exclusive networks.

"Zameera was built to redefine what luxury travel booking means," said Oliver Ikaheimonen, Founder of Zameera. "Working with beOnd allows us to reach travellers who value authenticity and aligning with a brand that shares our vision of intentional design and seamless technology, where luxury is not an add-on but the foundation."

Under the MOU, the two companies will: • Integrate Zameera's technology into beOnd Holidays' web and mobile booking ecosystem. • Co-curate and distribute premium experiences tied to beOnd's signature resort and route network. • Establish a joint marketing and revenue framework through a co-funded partnership program.

The collaboration forms part of beOnd's broader vision of building a holistic lifestyle ecosystem that connects aviation, hospitality, and technology. For Zameera, the agreement accelerates its entry into global distribution through a high-value customer base and reinforces its position as a luxury experiences platform born in Dubai but designed for the world.